360 Mayfair Campaign
Oversaw the creative direction and execution for a multi-channel campaign, including a Sky AdSmart TV advert, national press ads, a full website refresh, an advertorial in Country & Townhouse, look-book design, social media content, and photography. Delivered a 68% ROI online and significantly increased in-store footfall. Oversaw all design and communications, managed a 360° photography studio, and retouched imagery for print, web, and press use. Produced cohesive lookbooks, event collateral, and high-impact digital and print advertising assets.